



We are an independent creative team that plays at the intersection of storytelling, art and culture.
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We believe in visually excellent, unique and intriguing ideas that people want to associate themselves with, get inspired by and share with their friends.
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Duh.



Hi, I'm Maja Fernqvist. Over the last 20 years we've been lucky enough to have worked at some of the most celebrated agencies in the ad industry.
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Together with a lot of hard working, talented and passionate people we've created multiple campaigns that have been recognized with awards such as Cannes Lions, Clios, D&AD, BTAA, the One Show, and more.
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With more than 20 years of crafting visually driven storytelling, working with the best Directors, DPs and Editors, I've gained a lot of film experience which has led me to Directing more and more on my own.
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My passion for advertising that tell stories and move people has allowed me to successfully developed my own unique voice as a film maker.​
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Mother | BBH | Droga5 | VML





And I'm Joakim Saul.
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After graduating both Art School and Ad School with honors I've worked with Maja at some of the most creative shops in Stockholm, London and New York. I was born into a family of Photographers and have a great passion for the art of photography. In 2015 my work was featured at the art fair ART BASEL Miami. I also tend to do a bunch of graphic design. In 2014 I was contracted by the Postal Service of Finland regarding the prestigious assignment to create a national post stamp.
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Our advertising work has been awarded in all major shows including Cannes Lions, ADC Awards, D&AD, Clio Awards, The One Show, AICP, FWA and the Campaign BIG Awards.
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Mother | BBH | Droga5 | BBDO | TBWA | B-Reel | VML






































































Thanks for looking!
We would love to work with you, please drop us a line.
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majafernqvist@gmail.com
joakim.saul@gmail.com
